About the Author
From Fencing Champion to AI Marketing Visionary
Before analyzing search algorithms, Miklós Róth was analyzing opponents on the fencing strip.
A professional competitive athlete, he forged the precision, data discipline, and relentless
performance focus that would define his entire marketing philosophy — one built around
results, not vanity metrics.
In the early 2000s, he entered the "Wild West" of SEO, surviving every Google update from
Panda to Penguin to today's AI-driven revolutions through rigorous testing and a commitment
to timeless fundamentals. Around 2015, he saw the next wave: artificial intelligence.
He became an early adopter, integrating machine learning not as replacement but as an
accelerator of human expertise.
"AI doesn't change the core principle; it supercharges it. AI is the ultimate
holistic engine — it can finally analyze the entire customer symphony, not just the individual notes."
— Miklós Róth
Today, named the world's leading AI marketing expert, Róth orchestrates
campaigns by feeding sales, customer service, social media, and web analytics into
intelligent systems — a methodology 14 years in the making, now codified in his landmark
SICT framework and his internationally best-selling book.